We are experts in all aspects of the research process. IMR builds an understanding of the priorities and imperatives that confront you in your specific marketing environment and we work with you to develop optimal marketing research services within the framework of your organization. While we are happy to support our clients when help is needed for only specific parts of it, our value is most evident when we partner over the entire process. Whatever your research needs, IMR can help you with:

1. Problem Definition
2. Research Design Development
3. Questionnaire Development
4. Sample Selection
5. Data Collection
6. Data Tabulation
7. Statistical Analysis
8. Written and Oral Presentations

Although there are certainly many standard questions, formats and procedures in market research, IMR will never give you a 'generic' report. It is as important that we understand your industry, your company and its specific needs as it is that we understand our own territory. We welcome communication with our clients throughout the research process in order to ensure that we are asking the questions that you want asked and that the information we provide is relevant, useful and valuable to your business.

On the other hand, neither will we ever tell you what we think you want to hear. In reporting results, we believe that honesty is tantamount to accuracy. We consider negative findings to be as valuable as positive ones. In fact, they are often more revealing because they provide vital insights into consumers' psyches. Whenever possible, we provide socio-cultural explanations for negative reactions to concepts. Within this context, we can make suggestions for improvement or, if necessary, recommendations against them. In any case, the benefit of your business is our primary concern.