IMR was founded in 1986 as a full-service marketing research company. We provide both quantitative and qualitative research domestically and internationally, but our main focus is on providing companies based outside of Japan with the tools they need to succeed here. Our experience and expertise include a wide variety of studies and encompass the entire research process.

The company is vertically integrated, offering complete project design and management, data collection, tabulation, analytical and translation services in-house. We are extremely quality conscious, and since we handle virtually everything in-house, we can maintain tight control over each phase of the research process. By combining proven research techniques and leading technology, we have established a reputation for attention to detail, responsive client service, and quality results.

At IMR we believe in creating long-term relationships with our clients and see ourselves as research partners. This has been the key to our continued success. We have enjoyed steady growth in more than 20 years since our founding; due primarily to the loyalty of our clients and the quality of our work. We continue to enhance our customer service and offer state-of-the-art methods and advanced statistical analyses.

IMR is dedicated to long-term growth! We are thrilled to announce the groundbreaking of our free-standing headquarters building and state-of-the-art CLT (Central Location Testing) facilities in Suidobashi. Our new location put us within even easier reach of both respondents and clients as well as allow us to further improve our products and services. We believe that, in the end, our own success in business should be a primary indicator of the quality of our work. After all, why should you believe that we can help your business grow if we weren't able to do so ourselves?